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The Doctors 10 Tips on how Shopper Marketing Can Help to Improve Sales in a tough economy

Hi readers, these are my thoughts regards ensuring string sales and high return on your product using shopper marketing through these tough economic times: 1. Sell to the shopper - not the consumer. Utilizing insight into shopper behaviours and motivations is a key principle of Shopper Marketing and the main differentiator over traditional ‘brand push’ strategies. In [...]

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31% of Shoppers are making major changes to spending habits

More than half of the population expect the emergency budget to make things even worse for them A new report announced today by Shoppercentric shows that UK households are continuing to struggle to make ends meet – despite the recession being “over”. This study follows up from Shoppercentric’s “Shopping in the Recession” reports published in January, [...]

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Innovation Station

I’ve been on my travels again the past few months so apologies for the lack of posts recently! I wanted to showcase some truly inspirational & innovative Retail Fixture magic this week. There seems to be an overriding rule within premium retail environments that interestingly enough contradicts the hustle and bustle of modern day life…that [...]

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Dr Retail is expanding his design team

I’m currently on the lookout for ambitious design professionals to join my award winning design team here at Valley Head office, West Yorkshire! We have 3 openings that we require to fill quickly.   Middleweight P-O-P Designer -3-5 years experience Thick skinned & bursting with creative juices! You’re a talented 3D designer with the initiative to run projects from [...]

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In-store Media does boost Sales

Multi-media in-store activity does boost the additional sales uplift from promotions by an average of 25%, according to new research commissioned by The Co-operative. In-store radio was found to be the most successful channel registering 30 to 40% higher uplift per £1 media value than the other measured channels. The study, conducted by Data2Decisions, analysed the additional sales [...]

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