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Shoppers Making More Purchasing Decisions In-Store
According to the Point of Purchase Advertising International (POPAI) 2012 Shopper Engagement Study, the majority of customer purchasing decisions are made in-store. The study found that today’s in-store decision rate has reached an all-time high of 76 percent. More shoppers than ever are utilizing in-store marketing and branding cues to make purchase decisions. The study [...]
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