Intelligent, In-store Marketing News Live
Archive for April, 2010
In-store Media does boost Sales
Multi-media in-store activity does boost the additional sales uplift from promotions by an average of 25%, according to new research commissioned by The Co-operative. In-store radio was found to be the most successful channel registering 30 to 40% higher uplift per £1 media value than the other measured channels. The study, conducted by Data2Decisions, analysed the [...]
Paris brings some interesting solutions
Always at the forefront of all that is Retail Marketing Solutions…My recent travels took me to this years Paris POPAI European Awards. Take a look at some of the interesting creations on show that caught my attention. Some great innovative designs that will hopefully inspire your very own retail marketing campaign!!
© 2010 Doctor Retail. 
