General comment
Its clear….Technology has a place?
Looking for something different? – that extra inch of creativity? – that added WOW?.. all desirables for every In-store Marketing campaign most would agree? But how can these requirements actually be achieved? Often these are desirables for a brand in their search for that all important ROI from their limited marketing budget. Point of Purchase [...]
UK Summer starts here for Retailers
Sales of barbecue essentials expected to soar With temperatures set to reach around 20 degrees this weekend, Sainsbury’s said it expects sales of burgers to increase by 300% compared to the previous week. Bread rolls, burger relishes and marinades are also set to see uplift in sales of 50% and demand for salads could be [...]
The Doctors diagnosis of CES 2011
Always searching for new innovations in retail marketing this month I found myself visiting the Consumer Electronics Show 2011in ‘viva’ Las Vegas. The aim of my visit was simple…seek out new technologies, new trends and new methods of maximising retail presence so that we can build into our own offering here at Valley….CES did not disappoint! [...]
UK Stores facing carbon cost time-bomb
Major retailers and landlords could face hefty fines as they are insufficiently prepared to deal with impending sustainability challenges, finds independent retail analysts, Verdict. A fall in CO2 emissions from UK shops of 8.1 % in the last three years has led to government bodies and watchdogs assuming the sector is on target to meet [...]
The Doctors 10 Tips on how Shopper Marketing Can Help to Improve Sales in a tough economy
Hi readers, these are my thoughts regards ensuring string sales and high return on your product using shopper marketing through these tough economic times: 1. Sell to the shopper – not the consumer. Utilizing insight into shopper behaviours and motivations is a key principle of Shopper Marketing and the main differentiator over traditional ‘brand push’ [...]
Dr Retail is expanding his design team
I’m currently on the lookout for ambitious design professionals to join my award winning design team here at Valley Head office, West Yorkshire! We have 3 openings that we require to fill quickly. Middleweight P-O-P Designer -3-5 years experience Thick skinned & bursting with creative juices! You’re a talented 3D designer with the initiative [...]
The Big Freeze – Is this a cause for concern for P-O-P?
It’s been reported that the recent chill could have a negative impact on retailers with shoppers opting for the comfort of their home computer for purchasing rather than venture out to the high street…. Is this anything to worry about though? I’m not so sure. It’s expected that a percentage of shoppers will simply defer [...]
The Valley Group acquires CPI
I’m pleased to announce today that we’ve acquired the business of the CPI in the UK. From now on CPI will be known as Valley CPI and we’ll continue to service our current clients in the global luxury goods markets, but we’ll be operating out of CPI’s existing premises in Leicester. My new friend Jan Wojciechowski [...]
Conveying value using point of purchase
Marketing magazine has reported that ‘power brands’ are refocusing their marketing activities and shifting a lot of attention to point-of-purchase (POP) in order to differentiate their products during these economically challenging times. Differentiation is going to be key in the run up to Christmas. POP is set for an annual growth rate of 21% according [...]
P.O.S. is touchy
To some, point-of-sale may be to the extent of a difficult-to-fold cardboard display box at the till, but don’t be too basic. Despite the recession, adding technology can improve a company’s bottom line. Customers have fancy phones that they can touch, talk to and have the ability to get any information they please from a [...]
