In-store marketing
Valley Wins Display of the Year 2011
Valley are delighted to announce receiving a staggering 3 POPAI Awards at the prestigious In-Store Marketing Event, held in the Hilton Park Lane, 25th October. The most prestigious Award of the night (Display of the Year 2011 – Permanent) was awarded to Valley for the design, development, manufacture and installation of the highly acclaimed adidas Boot Wall. The very same [...]
Its clear….Technology has a place?
Looking for something different? – that extra inch of creativity? – that added WOW?.. all desirables for every In-store Marketing campaign most would agree? But how can these requirements actually be achieved? Often these are desirables for a brand in their search for that all important ROI from their limited marketing budget. Point of Purchase [...]
My findings from POPAI Paris Awards
Hello all our Doctor Retail readers! I’ve finally cleared some space to feedback some of my findings from the amazing POPAI Awards held in Paris, Porte de Versailles this year. Armed with my trusty camera I managed to snap away at some distinctive display designs and forms to inspire your own retail marketing campaigns. Displays [...]
Retail Trends 2011
The retail sector, like the big dipper, is not without its ups and downs and performance both on and offline over the past 18 months has shown us how susceptible this industry is to the tightening of consumer purse strings. It is also incredibly competitive with a plethora of brands, organisations and even celebrities all [...]
Customer experience industry flourishing thanks to innovation
The UK user experience market grew by 5% in 2010, and will grow by an estimated 8% year-on-year in 2011 to a value of approximately £222 million, according to Econsultancy research published this week. According to Econsultancy’s User Experience Buyer’s Guide 2011, the market is maturing, as more companies think about the strategic importance of [...]
The Doctors diagnosis of CES 2011
Always searching for new innovations in retail marketing this month I found myself visiting the Consumer Electronics Show 2011in ‘viva’ Las Vegas. The aim of my visit was simple…seek out new technologies, new trends and new methods of maximising retail presence so that we can build into our own offering here at Valley….CES did not disappoint! [...]
Xmas figures show more work to be done at point of retail
Sainsbury’s has come out on top as the supermarkets report mixed fortunes over the festive period, according to the latest grocery market share figures from Kantar Worldpanel. Sainsbury’s was the only Big Four supermarket to increase its market share over the 12 weeks to 26 December 2010, thanks to its more premium positioning and the [...]
Valley presents A Cool New 3D Display that gives your product the competitive edge
In today’s highly competitive retail market brands and stores need exciting from the competition. The Dreamoc, is a unique 3D display unit that conveys compelling product messages that consumers just can’t ignore. Dreamoc provides a dazzling combi-nation of holographic-like, free product a display. The video can be or campaign requirements. Make your product stand out [...]
UK Stores facing carbon cost time-bomb
Major retailers and landlords could face hefty fines as they are insufficiently prepared to deal with impending sustainability challenges, finds independent retail analysts, Verdict. A fall in CO2 emissions from UK shops of 8.1 % in the last three years has led to government bodies and watchdogs assuming the sector is on target to meet [...]
Promo junkies become hooked on a quick fix
The retail sector’s aggressive use of price-led offers poses a long-term threat to brand values as consumers take advantage of a tool designed to give sales a quick uplift. Price fixation: It is rare to find a sales promotion not based on price Sales promotions have long been employed to drive volume, support product launches [...]
