In-store marketing
Tesco plan big for Halloween
Tesco is launching its biggest Halloween marketing push to date, in a drive to capitalise on what the supermarket describes as a £55m sales opportunity for the brand. The supermarket giant is rolling out a series of TV and print ads, as well as in-store activity, which will culminate on 31 October. A TV campaign [...]
A tough Winter ahead for Retailers
Retailers are reporting sales and profit increases for the first half but forecasts suggest that the coming six months will be challenging for the high street as Government spending cuts and the VAT increase begin to hit consumer confidence. Kingfisher, which owns the B&Q DIY chain in the UK, reported a 23% profit rise to [...]
The Doctors 10 Tips on how Shopper Marketing Can Help to Improve Sales in a tough economy
Hi readers, these are my thoughts regards ensuring string sales and high return on your product using shopper marketing through these tough economic times: 1. Sell to the shopper – not the consumer. Utilizing insight into shopper behaviours and motivations is a key principle of Shopper Marketing and the main differentiator over traditional ‘brand push’ [...]
31% of Shoppers are making major changes to spending habits
More than half of the population expect the emergency budget to make things even worse for them A new report announced today by Shoppercentric shows that UK households are continuing to struggle to make ends meet – despite the recession being “over”. This study follows up from Shoppercentric’s “Shopping in the Recession” reports published in [...]
Innovation Station
I’ve been on my travels again the past few months so apologies for the lack of posts recently! I wanted to showcase some truly inspirational & innovative Retail Fixture magic this week. There seems to be an overriding rule within premium retail environments that interestingly enough contradicts the hustle and bustle of modern day life…that [...]
In-store Media does boost Sales
Multi-media in-store activity does boost the additional sales uplift from promotions by an average of 25%, according to new research commissioned by The Co-operative. In-store radio was found to be the most successful channel registering 30 to 40% higher uplift per £1 media value than the other measured channels. The study, conducted by Data2Decisions, analysed the [...]
Communicate effectively and win the purchasing power of women
With Mothering Sunday fast approaching it’s fitting that the importance of targeted in-store communications towards the female population is highlighted. 80% of purchasing decisions in a family are made by women, with the proportion of female shoppers is increasing. It is generally known that women like to talk and communicate in a variety of ways [...]
Innovative P-O-S but is it effective?
An innovative idea from the United States in maximising P-O-S through the in-store customer journey by using the checkout conveyor belt as a promotions tool. This may seem like a brilliant innovation at first however when you drill down into the basics of its placement it has its flaws. The most obvious problem with this placement [...]
P-O-P Reaches new heights
Biscuit manufacturer Oreo show that in-store prominence, innovation and clever use of the featured product all contribute to a truly unique Point of Purchase display. The display ties in with the launch of the world’s tallest building in Dubai, replicating the buildings appearance and enticing customers to be photographed in front of the display. Its [...]
Conveying value using point of purchase
Marketing magazine has reported that ‘power brands’ are refocusing their marketing activities and shifting a lot of attention to point-of-purchase (POP) in order to differentiate their products during these economically challenging times. Differentiation is going to be key in the run up to Christmas. POP is set for an annual growth rate of 21% according [...]
