Integrated marketing
UK Stores facing carbon cost time-bomb
Major retailers and landlords could face hefty fines as they are insufficiently prepared to deal with impending sustainability challenges, finds independent retail analysts, Verdict. A fall in CO2 emissions from UK shops of 8.1 % in the last three years has led to government bodies and watchdogs assuming the sector is on target to meet [...]
Sainsbury’s – the signs they are a changin’
I saw this article on instorenews and thought I’d share it with you. It is announcing Sainsbury’s using new signage technology from Episys. The change is hopgin to create a unified signage system that will bring together all in-store materials including promotional advertising and shelf-edge labelling, enabling the retailer to react more quickly to market [...]
Doctor Retail does Global Shop 2009
It’s that time of year again for Global Shop – so Dr Retail grabbed his suitcase and jetted off to the sunset strip. And what a great trip it was! Not only did we get to see all the new technology being used across the industry, which we’re excited about implementing for our own clients, [...]
Recipease making in store cooking easy
I was reading my feeds this morning and came across a really interesting post on Springwise. It is talking about a new in-store retail unit that is really interactive and cutting edge. The unit has been designed to support Jamie Oliver’s new venture, Recipease. This product gives consumers the opportunity to assemble their own ready-to-cook [...]
Global trends in retail marketing at POPAI Mumbai
I was having a look online the other day and I came across a post on Marketing Interactive about the POPAI India Chapter event held in Mumbai last week. Richard Blatt, president & CEO of POPAI, presented his thoughts on the new marketing model and the latest trends in retail marketing. The post covers Blatt’s [...]
Marketing mix, what’s a good budget balance?
A good article here from Business Week about the importance of a balanced marketing mix. It is good to see point of sale being valued and, in some cases, acknowledged as more effective than advertising. I like the closing quote from the by-lined author, Steve McKee: “The important thing is intentionally and deliberately to set [...]
Kia to double digital spend in 2009
Just read an interesting article by Alex Faber about Kia Motors increasing their digital spend in 2009. They’re planning to double their digital budget and overhaul their website in an attempt to increase brand awareness in the UK. However, Lawrence Hamilton, their marketing manager said that the overall strategy is to bring people back to [...]
