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Good news for the high street – H&M to Add 275 New Stores in 2012
Stockholm-based H&M Hennes & Mauritz AB (H&M) recently announced its expansion goals for 2012, with plans to add approximately 275 new stores. The fast-fashion retailer will open the most stores during the year in China, the United States and the United Kingdom. In addition, the retailer will enter Bulgaria, Latvia, Malaysia and Thailand for the [...]
Fab new adaption of the Microsoft Kinect system
At CES 2012, Microsoft has been demonstrating a concept that they hope will one day get adopted by retailers. This electronic mirror relies on the Kinect gaming system and basically allows people to try on clothes before taking their final selection to the dressing room. Microsoft’s Steve Clayton took time out to show Dr R [...]
Valley Wins Display of the Year 2011
Valley are delighted to announce receiving a staggering 3 POPAI Awards at the prestigious In-Store Marketing Event, held in the Hilton Park Lane, 25th October. The most prestigious Award of the night (Display of the Year 2011 – Permanent) was awarded to Valley for the design, development, manufacture and installation of the highly acclaimed adidas Boot Wall. The very same [...]
Its clear….Technology has a place?
Looking for something different? – that extra inch of creativity? – that added WOW?.. all desirables for every In-store Marketing campaign most would agree? But how can these requirements actually be achieved? Often these are desirables for a brand in their search for that all important ROI from their limited marketing budget. Point of Purchase [...]
Paris brings some interesting solutions
Always at the forefront of all that is Retail Marketing Solutions…My recent travels took me to this years Paris POPAI European Awards. Take a look at some of the interesting creations on show that caught my attention. Some great innovative designs that will hopefully inspire your very own retail marketing campaign!!
Global Shop – A Finger on the Pulse
I constantly travel the globe, to discover new & innovative retail marketing solutions that can be introduced to our clients. My most recent journey took me Global Shop 2010, Las Vegas, USA. I took my camera with me and took some shots of some of the more interesting P-O-P on show. Hopefully these will give you some inspirational [...]
New Innovation in Retail Environments
This really is the future in Point of Purchase…to the extreme. Imagine standing outside the store of your choice doing your usual window shopping, thinking, dreaming of what you could buy, when suddenly at your finger tips you are able to explore the entire store, viewing which products are available or on sale without actually walking inside? The [...]
Maximise the benefits point of purchase can provide
Cutting costs seems to be a priority for retailers and brands in 2010, meaning price is ultimately prioritised over quality and creativity when making P-O-P decisions. P-O-P suppliers can bring innovation, expertise and experience to the table to help you deliver results for your customers brand or product within a realistic budget. Also working together [...]
Swatch demonstrates great in-store point-of-sale
The design and layout of a shop should accomplish a few basic things. It should draw people in, be creative enough to highlight the product but not distract from it, be easy to navigate and deliver the brand’s key message. Swatch is the maker of fashionable watches and its store on Broadway in New York [...]
Infiniti uses augmented reality for point of purchase display
Following my last post about augmented reality, I have found several more uses of this new technology. Infiniti recently used augmented reality for a point of purchase display which is really eye catching. Utilising this new technology for point of purchase display is an excellent way to reach consumers. While people are interacting and “playing” [...]
