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New Innovation in Retail Environments
This really is the future in Point of Purchase…to the extreme. Imagine standing outside the store of your choice doing your usual window shopping, thinking, dreaming of what you could buy, when suddenly at your finger tips you are able to explore the entire store, viewing which products are available or on sale without actually walking inside? The [...]
Maximise the benefits point of purchase can provide
Cutting costs seems to be a priority for retailers and brands in 2010, meaning price is ultimately prioritised over quality and creativity when making P-O-P decisions. P-O-P suppliers can bring innovation, expertise and experience to the table to help you deliver results for your customers brand or product within a realistic budget. Also working together [...]
Swatch demonstrates great in-store point-of-sale
The design and layout of a shop should accomplish a few basic things. It should draw people in, be creative enough to highlight the product but not distract from it, be easy to navigate and deliver the brand’s key message. Swatch is the maker of fashionable watches and its store on Broadway in New York [...]
Infiniti uses augmented reality for point of purchase display
Following my last post about augmented reality, I have found several more uses of this new technology. Infiniti recently used augmented reality for a point of purchase display which is really eye catching. Utilising this new technology for point of purchase display is an excellent way to reach consumers. While people are interacting and “playing” [...]
Hugo Boss uses augmented reality in window display
Christmas is a time for cute window displays with lots of fake snow and waving Santas, but Hugo Boss took another route. They created a large scale interactive augmented reality scene in their shop windows. A few weeks ago, I saw an advertisement in Stylist, the free weekly magazine, encouraging me to take the ad [...]
The Valley Group’s new website
After lots of hard work, we’ve now revamped our corporate Valley website. The new site has a lot more movement and even has a miniature James that comes out to speak to you! It’s a lot easier to navigate and allows visitors to easily access information about our company and view some of our case [...]
Point of purchase expanding faster than internet advertising
The recession has consumers looking for deals on the items they buy now more than ever. That means it’s even harder from brands to stand out amongst the buy-one-get-one-free offer and half price stands. Knowing and understanding consumer behaviour can be at your advantage when planning a point of purchase decisions. I recently read on [...]
World Cup and sport point-of-sale
Following on from this weekend’s England friendly, here at Valley we’re all thinking about the World Cup. We’re avid football fans, but it’s also great to see how big brands use landmark sporting events such as this to promote their product in a new and interesting way. Valley has experience in helping iconic brands create [...]
Great point-of-sale isn’t rocket science
No matter how innovative, quirky or unique a POS is, there are basic standards that, in my opinion, successful POS should meet. Obviously, it should be visually appealing; the display should draw you in and spark your interest. I personally like bright and inviting. Following this, it should be balanced. It looks nice when the [...]
Chocolate’s in bloom
I found a point of sale display, created by David Tonkinson, that is beautiful and creative. His brief was to design a confectionary chocolate and a POS to go along with it. The chocolate is moulded to form petals of a flower. You can then “pluck” the petals of chocolate to eat and share. The [...]
