The 2012 Nielsen Global Survey of Digital’s Influence on Grocery Shopping in the UK has revealed that 48% of those who went online for grocery shopping looked for deals, while 30% went to coupon websites and 25% used the internet to compare prices. Among those looking for grocery coupons, more than a quarter (26%) did so on a daily basis.
Shoppers in the UK were shown to be more likely to use the internet for saving money on groceries than Europeans as a whole with 43% of Europeans looking for deals online and 22% seeking out coupons.
More than a quarter (27%) of the UK online consumers surveyed said they intended to buy food and drink products online in the coming months. This makes groceries the third most popular category in the UK behind travel bookings (30%t) and books, newspapers and magazines (28%). This compares to groceries being the seventh most popular category just two years ago.
Almost half (47%) of the online UK consumers surveyed said that they used the internet for grocery research, such as checking a price or reading a consumer review. Among this group, one in five said they did this on a daily basis.
Nielsen UK head of retailer insight explained: “Grocery shopping and the internet go together like bread and butter for three-quarters of Brits. It shows just how aware supermarkets and brands need to be about how it impacts their bottom line – not just in what products people buy, but the prices they pay and where they get them from.
“One in every 10 Brits online uses the web for grocery shopping research every day, while 8% visit a coupon site daily for grocery deals. The growth in smartphones and apps makes this easier than ever. Retailers cannot ignore trends such as that.”
Nearly half (46%) of UK consumers who bought or researched grocery shopping online said the internet accounted for at least one-quarter of their total online and offline grocery activity time while 27% said online accounted for at least half their total grocery activity time.
The research found that, the rise in food prices has been the biggest factor determining what grocery brands and products UK consumers have purchased during the past year. This was followed by increased transportation costs (27%), health reasons and retailer loyalty programmes (both 21%). The availability of self-service checkouts has also had a major impact on the grocery choices of 18% of UK consumers online.
Watkins added: “Three of the four biggest factors impacting what people have bought over the last year relate to cost, which reinforces the price sensitivity of Britons when it comes to grocery shopping. So, while much has been made about fitness and wellbeing in this, an Olympic year, British shoppers are as likely to make purchase decisions based on retailer loyalty programmes and the use of coupons and vouchers – available online or via their smartphones – as they are on what’s best for their health.”
Nielsen’s research surveyed more than 28,000 internet consumers in 56 countries.
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Aeropostale recently unveiled its brand new prototype store that’s supposed to propel the brand into the future.The teen retailer’s goal is to spark an “emotional connection” with consumers, reports Sharon Edelman at Women’s Wear Daily.
It’s pretty high-tech too. There are iPods in fitting rooms so that people can personalize the music while they’re trying things on. Apple desktops and iPads are throughout the store for customers to use to scan products and see reviews. The iPads have a build-your-own-outfit guide too. Another interesting addition is a jukebox for customers to vote on the music that plays in the store.
“We’re adding a unique element of fun. Our mantra was, it has to be simple, it has to be easy and it has to work,” EVP of customer engagement Mary Jo Pile said. “The technology we integrated adds to the service element. Shoppers will be able to access our e-commerce site [in the store] and we’ll be able to show more sizes and online exclusives.” ]]>
Over nine out of ten of these European Xteme shoppers (95 per cent) like to research products online, compared to just over six out of ten of the American Xtreme shoppers (66 per cent). This is despite a higher percentage of the US shoppers agreeing that shopping online is more efficient (90 per cent and 80 per cent respectively).
These are the findings of a recent study into the Future of Shopper Marketing, which was carried out across the France, Germany, Poland, Russia, Spain, the UK and the USA.
The Shopper Agency explains, “Xtreme shoppers are a new segment of consumers defined by their specific shopping attitudes and behaviours across all demographic groups. They are present across all seven of the countries in this study, accounting for over two out of five of the European consumers, and just under that in the US. More importantly, they appear to be a rapidly expanding segment that is largely made up of 25-44 year olds in full time employment – a prime target group for many retailers.”
Born out of the combination of a belt-tightening economy and readily available technology, Xtreme shoppers show increasing levels of value-oriented shopping behaviour. The European ones are currently leading the way in use of the internet for researching and buying products, with three-quarters saying they are using the internet more than before to research products (75 per cent), compared to just over two-thirds of US Xtremes (68 per cent).
Direct buying over the web is also increasing amongst this segment – with the European contingent leading the way here too, with seven out of ten using the internet more than before to shop for products (70 per cent). In Poland and the UK, in particular, three quarters or more Xtremes are increasing their use of the internet to purchase products, while the US tails the chart alongside Spain at 62 per cent – but well ahead of Germany at 52 per cent.
The Shopper Agency states, “There is clear indication that the trends we are seeing are set to rise, with the Xtreme shopper segment increasingly adopting their mobile phones and tablets to help them shop. This is especially strong in Russia and Spain, where a third of shoppers are using their mobiles more than ever to shop.
“Of course, the down side to all this internet shopping is that competition is extreme. Over three quarters of European Xtreme shoppers and two thirds of US ones say they are less loyal to any one retailer because they need to shop around for value. Retailers therefore need to find a way to reward loyal customers that will resonate with their current needs – a statement that nearly nine out of ten of all shoppers surveyed agreed with.” ]]>
The study found that today’s in-store decision rate has reached an all-time high of 76 percent. More shoppers than ever are utilizing in-store marketing and branding cues to make purchase decisions.
The study also highlighted other key findings that in-store and shopper marketers should note, including the importance of utilizing in-store marketing to put product on display. The study found that nearly one in six brand purchases are made when a display with that brand is present in-store.
Also, according to the study, retailers are not fully maximizing the opportunity to enhance the in-store experience by cross-promoting items and locating displays away from the home aisle.
Additionally, the study highlighted the value in compelling, creative visual displays, noting that a significant number of eye-fixations (13 percent) were made on in-store display, with 66 percent of all observed grabs resulting in purchase.
The study also found that shoppers who use debit/credit cards are more susceptible to impulse purchases and make more decisions in-store. The average shopper misjudges the amount they will spend by 35 percent. Even when accounting for impulse purchases, 57 percent of shoppers still spend more than they planned.
]]>This opening marks an architectural extension of luxury brands’ recent activities surronding film, with Lady Dior, Longchamp, Cartier and Calvin Klein using a web series, music videos and short films. Built in 1907, the building in Lucina Square has been reinterpreted for luxury retail by architect Peter Marino. It covers three floors with a Baroque-style interior and a grand staircase resembling a film strip.
The Louis Vuitton Maison Etoile Rome includes a book room dedicated to Italian cinema, especially Rome’s iconic Cinecitta film studios. It also features a 19-seat cinema, which will screen short films, documentaries and original creations. Louis Vuitton’s film program, in collaboration with the Scuola Nazionale di Cinema del Centro Sperimentale di Cinematografia, aims to develop new talent with scholarships and academic programs.
Retail sales received an unexpected bump in January, driven by higher than expected demand for furniture and household goods, this is good news and we all need some dont we.
Sales were up 0.9% in January, compared to the previous month, according to the Office of National Statistics (ONS) against a 0.3% decline expected by most analysts.
The value of retail sales increased 4.4% year-on-year, while volume sales were up 2%.
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Microsoft’s Steve Clayton took time out to show Dr R how the technology works. He demonstrated how he could scroll through a fashion collection on a TV screen to pick clothes and accessories and the system would dress him on screen– it would even move the clothes with him as he turned around or raised his arm
Dr R noticed this trend recently and wrote about it in his Futuretail report. In conversation with experts about the technology, they told us that these electronic mirrors don’t replace the dressing room experience — but they help shoppers select which items they truly want to try on, making the overall shopping experience more pleasant and satisfying. ]]>