The study found that today’s in-store decision rate has reached an all-time high of 76 percent. More shoppers than ever are utilizing in-store marketing and branding cues to make purchase decisions.

The study also highlighted other key findings that in-store and shopper marketers should note, including the importance of utilizing in-store marketing to put product on display. The study found that nearly one in six brand purchases are made when a display with that brand is present in-store.

Also, according to the study, retailers are not fully maximizing the opportunity to enhance the in-store experience by cross-promoting items and locating displays away from the home aisle.

Additionally, the study highlighted the value in compelling, creative visual displays, noting that a significant number of eye-fixations (13 percent) were made on in-store display, with 66 percent of all observed grabs resulting in purchase.

The study also found that shoppers who use debit/credit cards are more susceptible to impulse purchases and make more decisions in-store. The average shopper misjudges the amount they will spend by 35 percent. Even when accounting for impulse purchases, 57 percent of shoppers still spend more than they planned. 


This opening marks an architectural extension of luxury brands’ recent activities surronding film, with Lady Dior, Longchamp, Cartier and Calvin Klein using a web series, music videos and short films. Built in 1907, the building in Lucina Square has been reinterpreted for luxury retail by architect Peter Marino. It covers three floors with a Baroque-style interior and a grand staircase resembling a film strip.
The Louis Vuitton Maison Etoile Rome includes a book room dedicated to Italian cinema, especially Rome’s iconic Cinecitta film studios. It also features a 19-seat cinema, which will screen short films, documentaries and original creations. Louis Vuitton’s film program, in collaboration with the Scuola Nazionale di Cinema del Centro Sperimentale di Cinematografia, aims to develop new talent with scholarships and academic programs.

Retail sales received an unexpected bump in January, driven by higher than expected demand for furniture and household goods, this is good news and we all need some dont we.

Sales were up 0.9% in January, compared to the previous month, according to the Office of National Statistics (ONS) against a 0.3% decline expected by most analysts.

The value of retail sales increased 4.4% year-on-year, while volume sales were up 2%.

 The most prestigious Award of the night (Display of the Year 2011 – Permanent) was awarded to Valley for the design, development, manufacture and installation of the highly acclaimed adidas Boot Wall. The very same display also received a further Gold Award within the highly competitive ‘Sports, Toys and Accessories category.

The event hosted by BBC Breakfast News Presenter, Bill Turnbull was attended by 400 industry professionals and brands and is widely recognised for identifying the very best in Retail Display. Valley was also awarded a further Silver Award for the development of retail displays for Reebok’s new Fitness sport range, Reezig making Valley own of the most awarded benefactors of the night.

 Valley Marketing Manager, Daniel Marr commented “It is a fantastic achievement to receive not only the Display of the Year but a further 2 awards and one that is a real credit to all the brilliant work everyone at Valley has produced the last year” Marr continued, “We have a simple aim here at Valley, produce highly creative, market leading display solutions that provide our fantastic clients with the valuable return they demand in these tough times… and we promise there is plenty more to come!!”

If you would like your brand to be in with a chance of appearing as the Display of the year for 2012 then please come and speak to the award winning team at Valley on 01535 272861.

Looking for something different? – that extra inch of creativity? – that added WOW?.. all desirables for every In-store Marketing campaign most would agree?

But how can these requirements actually be achieved? 

Often these are desirables for a brand in their search for that all important ROI from their limited marketing budget. Point of Purchase however continues to deliver impressive value vs. sales within an ever evolving marketing mix. However most marketers would profess ultimately there needs to be something else to connect with their target audience.

Enter ‘Technology’… Something not exactly new to the retail marketing arena by any means but does start to answer some of the aforementioned requirements.

Groundbreaking technology such as Augmented Reality is now a fully integrated retail environment, whilst most importantly being fully embraced by consumers. AR accomplishes its goal, it sends the consumer through a multi-dimension product journey that is visibly astonishing whilst making the consumer beg the question ‘How does it do that’? Whether the product in question be in a box, on a shelf or sat in a showroom AR fully envelopes the consumer through its interactivity – moving, touching, opening and turning – all motions that AR enables you to interact directly with the product (all be it a simulation!). Its flexibility is unrivalled with a growing number of applications – AR is utilised in so many disparate retail and buying locations.

So is this an example of the ‘more’ that marketers are looking for within retail? It certainly ticks the boxes when it comes to creativity, wow and point of difference and above all else educating the consumer further about the product with the fabled ‘try before you buy’ philosophy. Yes it does all these things and yes its proof that technology clearly has a place but the 10 million pound question is – does technology convert a consumer into a customer? Is the interactivity and wow that surrounds technology a passport to more sales or do brands have another agenda when using this approach? Is it more about building an experience around the brand and elevating it to a certain platform?

What is clear is that standard retail marketing still leads the way in terms of value and guaranteed sales uplift – Technology is a perfect accompaniment to this and some may argue more effective in communicating more complex products or services. As we speed to towards 2012 what other innovations lye around the corner.

Come back and read more soon as we explore future Retail technology!

With temperatures set to reach around 20 degrees this weekend, Sainsbury’s said it expects sales of burgers to increase by 300% compared to the previous week.

Bread rolls, burger relishes and marinades are also set to see uplift in sales of 50% and demand for salads could be up by a third.

The retailer is stocking up on summer essentials and expects to sell 25% more summer drinks such as chilled ciders and rosés as people make the most of the light evenings and socialise more.

Sainsbury’s weather expert David Bailey says: “After what seems like a long winter, Brits are understandably very excited about a weekend of sun. Sainsbury’s is making sure we have everything to celebrate the first warm weather of the year.”

He added, “As temperatures hit a high we expect there to be an abundance of BBQs and picnics up and down the country and we will be making sure we have enough for those looking to stock up.”