augmented reality
Its clear….Technology has a place?
Looking for something different? – that extra inch of creativity? – that added WOW?.. all desirables for every In-store Marketing campaign most would agree? But how can these requirements actually be achieved? Often these are desirables for a brand in their search for that all important ROI from their limited marketing budget. Point of Purchase [...]
Infiniti uses augmented reality for point of purchase display
Following my last post about augmented reality, I have found several more uses of this new technology. Infiniti recently used augmented reality for a point of purchase display which is really eye catching. Utilising this new technology for point of purchase display is an excellent way to reach consumers. While people are interacting and “playing” [...]
Hugo Boss uses augmented reality in window display
Christmas is a time for cute window displays with lots of fake snow and waving Santas, but Hugo Boss took another route. They created a large scale interactive augmented reality scene in their shop windows. A few weeks ago, I saw an advertisement in Stylist, the free weekly magazine, encouraging me to take the ad [...]
