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design

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Swatch demonstrates great in-store point-of-sale

By ⋅ January 8, 2010 ⋅ Post a comment

The design and layout of a shop should accomplish a few basic things. It should draw people in, be creative enough to highlight the product but not distract from it, be easy to navigate and deliver the brand’s key message. Swatch is the maker of fashionable watches and its store on Broadway in New York [...]

Alluring artsy shop

By ⋅ October 22, 2009 ⋅ Post a comment

Some of the best designed stores look amazing before you even notice what’s for sale. Similar to Ikea’s mock room set-up, L’Appartement’s interior entices you to come in. It looks like a lush, well-decorated and furnished home.   Once in, after appreciating the beautiful decor, you begin to notice what’s actually for sale. Many of [...]

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