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Infiniti uses augmented reality for point of purchase display

By ⋅ December 21, 2009 ⋅ 3 comments

Following my last post about augmented reality, I  have found several more uses of this new technology. Infiniti recently used augmented reality for a point of purchase display which is really eye catching. Utilising this new technology for point of purchase display is an excellent way to reach consumers. While people are interacting and “playing” [...]

San Francisco

By ⋅ March 20, 2009 ⋅ Post a comment

I was recently in San Francisco on a business trip visiting some of our clients and I managed to squeeze in a couple of hours looking around the shops in the city centre. It’s really impressive, Saks and Bloomingdales particularly stood out for me – their in-store and window displays were fantastic, they’re so keyed [...]

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