in-store display
My findings from POPAI Paris Awards
Hello all our Doctor Retail readers! I’ve finally cleared some space to feedback some of my findings from the amazing POPAI Awards held in Paris, Porte de Versailles this year. Armed with my trusty camera I managed to snap away at some distinctive display designs and forms to inspire your own retail marketing campaigns. Displays [...]
Retail Trends 2011
The retail sector, like the big dipper, is not without its ups and downs and performance both on and offline over the past 18 months has shown us how susceptible this industry is to the tightening of consumer purse strings. It is also incredibly competitive with a plethora of brands, organisations and even celebrities all [...]
Promo junkies become hooked on a quick fix
The retail sector’s aggressive use of price-led offers poses a long-term threat to brand values as consumers take advantage of a tool designed to give sales a quick uplift. Price fixation: It is rare to find a sales promotion not based on price Sales promotions have long been employed to drive volume, support product launches [...]
A Finely-Threaded Machine
A retail crew at Puma recently built a Ferrari to create quite a unique display. A usually highly innovative and technical process that could take days only took this crew a few hours. They built it out of t-shirts, jeans and other Puma stock they had at hand. Although it only took an afternoon, it [...]
