In-store marketing
Its clear….Technology has a place?
Looking for something different? – that extra inch of creativity? – that added WOW?.. all desirables for every In-store Marketing campaign most would agree? But how can these requirements actually be achieved? Often these are desirables for a brand in their search for that all important ROI from their limited marketing budget. Point of Purchase [...]
My findings from POPAI Paris Awards
Hello all our Doctor Retail readers! I’ve finally cleared some space to feedback some of my findings from the amazing POPAI Awards held in Paris, Porte de Versailles this year. Armed with my trusty camera I managed to snap away at some distinctive display designs and forms to inspire your own retail marketing campaigns. Displays [...]
UK Summer starts here for Retailers
Sales of barbecue essentials expected to soar With temperatures set to reach around 20 degrees this weekend, Sainsbury’s said it expects sales of burgers to increase by 300% compared to the previous week. Bread rolls, burger relishes and marinades are also set to see uplift in sales of 50% and demand for salads could be [...]
Retail Trends 2011
The retail sector, like the big dipper, is not without its ups and downs and performance both on and offline over the past 18 months has shown us how susceptible this industry is to the tightening of consumer purse strings. It is also incredibly competitive with a plethora of brands, organisations and even celebrities all [...]
The Doctors diagnosis of CES 2011
Always searching for new innovations in retail marketing this month I found myself visiting the Consumer Electronics Show 2011in ‘viva’ Las Vegas. The aim of my visit was simple…seek out new technologies, new trends and new methods of maximising retail presence so that we can build into our own offering here at Valley….CES did not disappoint! [...]
UK Stores facing carbon cost time-bomb
Major retailers and landlords could face hefty fines as they are insufficiently prepared to deal with impending sustainability challenges, finds independent retail analysts, Verdict. A fall in CO2 emissions from UK shops of 8.1 % in the last three years has led to government bodies and watchdogs assuming the sector is on target to meet [...]
Promo junkies become hooked on a quick fix
The retail sector’s aggressive use of price-led offers poses a long-term threat to brand values as consumers take advantage of a tool designed to give sales a quick uplift. Price fixation: It is rare to find a sales promotion not based on price Sales promotions have long been employed to drive volume, support product launches [...]
Dior makes over its POP
In order to promote its new fragrance, Ms Dior Cherie L’Eau, luxury brand Dior has begun a new retail concept which adds a unique and elegant twist to the usual point of purchase stands in Boots stores. In a recent article from ‘In Store News’, Dior’s merchandising manager Nathalie Coloigner said: “We approached MAD to [...]
The shopping experience and the six second rule
During this festive period I’ve found myself thinking about how brands are frequently challenged with capturing consumer loyalty – especially at this time of year. In a crowded market place, it is essential to find ways to set themselves apart from the competition. Delivering a stand-out experience in-store provides this opportunity. Point of purchase is [...]
