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marketing mix

This tag is associated with 1 posts

Global trends in retail marketing at POPAI Mumbai

By ⋅ March 26, 2009 ⋅ 2 comments

I was having a look online the other day and I came across a post on Marketing Interactive about the POPAI India Chapter event held in Mumbai last week. Richard Blatt, president & CEO of POPAI, presented his thoughts on the new marketing model and the latest trends in retail marketing. The post covers  Blatt’s [...]

Marketing mix, what’s a good budget balance?

By ⋅ February 11, 2009 ⋅ One comment

A good article here from Business Week about the importance of a balanced marketing mix. It is good to see point of sale being valued and, in some cases, acknowledged as more effective than advertising. I like the closing quote from the by-lined author, Steve McKee: “The important thing is intentionally and deliberately to set [...]

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