Marketing
Conveying value using point of purchase
Marketing magazine has reported that ‘power brands’ are refocusing their marketing activities and shifting a lot of attention to point-of-purchase (POP) in order to differentiate their products during these economically challenging times. Differentiation is going to be key in the run up to Christmas. POP is set for an annual growth rate of 21% according [...]
Vending convenience
Following the last post about vending machines, I stumbled upon several other vending examples that have found very specific niches. From prescriptions to shoes to bicycle parts and now swimming suits. InstyMeds has created a vending machine that will provide prescription drugs and is designed to be placed in emergency rooms, doctor’s offices and clinics. [...]
Giving students a helping hand
Considering the current economic climate and the way our employment market is changing, it’s hugely important that we’re aware of our teenagers and how we can help them get to where they want to be in the future. Things aren’t as simple as they were a few years ago. Now University graduates and people who [...]
From Bogota to bras.. and back again!
With the festive season well and truly upon us, it seems the credit crunch is forcing families to rediscover the true meaning of Christmas. Consumers are inevitably spending less this year, so the shopping experience is crucial to helping retailers secure those valuable purchases. This is something I was discussing with a new designer from [...]
