point of sale
Innovative P-O-S but is it effective?
An innovative idea from the United States in maximising P-O-S through the in-store customer journey by using the checkout conveyor belt as a promotions tool. This may seem like a brilliant innovation at first however when you drill down into the basics of its placement it has its flaws. The most obvious problem with this placement [...]
Swatch demonstrates great in-store point-of-sale
The design and layout of a shop should accomplish a few basic things. It should draw people in, be creative enough to highlight the product but not distract from it, be easy to navigate and deliver the brand’s key message. Swatch is the maker of fashionable watches and its store on Broadway in New York [...]
World Cup and sport point-of-sale
Following on from this weekend’s England friendly, here at Valley we’re all thinking about the World Cup. We’re avid football fans, but it’s also great to see how big brands use landmark sporting events such as this to promote their product in a new and interesting way. Valley has experience in helping iconic brands create [...]
Interactive Coca-Cola vending machine
I’ve been interested in Coca-Cola’s latest vending machines since they were introduced as prototypes at the 2008 Beijing Olympics. Known as the uVend, they have generated a lot of interest as they have completely modernised the concept of the basic vending machine. Now, after picking up an award at the Cannes Lions 2009 International Advertising [...]
