POS
Swatch demonstrates great in-store point-of-sale
The design and layout of a shop should accomplish a few basic things. It should draw people in, be creative enough to highlight the product but not distract from it, be easy to navigate and deliver the brand’s key message. Swatch is the maker of fashionable watches and its store on Broadway in New York [...]
Point of purchase expanding faster than internet advertising
The recession has consumers looking for deals on the items they buy now more than ever. That means it’s even harder from brands to stand out amongst the buy-one-get-one-free offer and half price stands. Knowing and understanding consumer behaviour can be at your advantage when planning a point of purchase decisions. I recently read on [...]
World Cup and sport point-of-sale
Following on from this weekend’s England friendly, here at Valley we’re all thinking about the World Cup. We’re avid football fans, but it’s also great to see how big brands use landmark sporting events such as this to promote their product in a new and interesting way. Valley has experience in helping iconic brands create [...]
P.O.S. is touchy
To some, point-of-sale may be to the extent of a difficult-to-fold cardboard display box at the till, but don’t be too basic. Despite the recession, adding technology can improve a company’s bottom line. Customers have fancy phones that they can touch, talk to and have the ability to get any information they please from a [...]
Store front hits the right note
When designing store displays, the main goal is to capture attention. The Guitar Store took that concept to the street, literally. I have to admit I think there are a lot of tacky shop fronts in the UK. Some shops completely ignore the historical architecture of the existing building with bright and repulsive colours. Others [...]
Disney’s theme park retail plan
While many other retailers are cutting back and playing it safe, Disney is taking risks. Disney is putting into motion an expensive and very aggressive redesign of its 340 stores in the United States and Europe. Disney will be getting a high-tech makeover from the floor up incorporating recreational activities. The goal is to make [...]
Doctor Retail does Global Shop 2009
It’s that time of year again for Global Shop – so Dr Retail grabbed his suitcase and jetted off to the sunset strip. And what a great trip it was! Not only did we get to see all the new technology being used across the industry, which we’re excited about implementing for our own clients, [...]
