// archives

recession

This tag is associated with 1 posts

Maximise the benefits point of purchase can provide

By ⋅ January 12, 2010 ⋅ Post a comment

Cutting costs seems to be a priority for retailers and brands in 2010, meaning price is ultimately prioritised over quality and creativity when making P-O-P decisions.  P-O-P suppliers can bring innovation, expertise and experience to the table to help you deliver results for your customers brand or product within a realistic budget. Also working together [...]

Point of purchase expanding faster than internet advertising

By ⋅ November 17, 2009 ⋅ Post a comment

The recession has consumers looking for deals on the items they buy now more than ever. That means it’s even harder from brands to stand out amongst the buy-one-get-one-free offer and half price stands. Knowing and understanding consumer behaviour can be at your advantage when planning a point of purchase decisions. I recently read on [...]

—