Retail
Customer experience industry flourishing thanks to innovation
The UK user experience market grew by 5% in 2010, and will grow by an estimated 8% year-on-year in 2011 to a value of approximately £222 million, according to Econsultancy research published this week. According to Econsultancy’s User Experience Buyer’s Guide 2011, the market is maturing, as more companies think about the strategic importance of [...]
Innovative P-O-S but is it effective?
An innovative idea from the United States in maximising P-O-S through the in-store customer journey by using the checkout conveyor belt as a promotions tool. This may seem like a brilliant innovation at first however when you drill down into the basics of its placement it has its flaws. The most obvious problem with this placement [...]
Maximise the benefits point of purchase can provide
Cutting costs seems to be a priority for retailers and brands in 2010, meaning price is ultimately prioritised over quality and creativity when making P-O-P decisions. P-O-P suppliers can bring innovation, expertise and experience to the table to help you deliver results for your customers brand or product within a realistic budget. Also working together [...]
Swatch demonstrates great in-store point-of-sale
The design and layout of a shop should accomplish a few basic things. It should draw people in, be creative enough to highlight the product but not distract from it, be easy to navigate and deliver the brand’s key message. Swatch is the maker of fashionable watches and its store on Broadway in New York [...]
Conveying value using point of purchase
Marketing magazine has reported that ‘power brands’ are refocusing their marketing activities and shifting a lot of attention to point-of-purchase (POP) in order to differentiate their products during these economically challenging times. Differentiation is going to be key in the run up to Christmas. POP is set for an annual growth rate of 21% according [...]
Alluring artsy shop
Some of the best designed stores look amazing before you even notice what’s for sale. Similar to Ikea’s mock room set-up, L’Appartement’s interior entices you to come in. It looks like a lush, well-decorated and furnished home. Once in, after appreciating the beautiful decor, you begin to notice what’s actually for sale. Many of [...]
Disney’s theme park retail plan
While many other retailers are cutting back and playing it safe, Disney is taking risks. Disney is putting into motion an expensive and very aggressive redesign of its 340 stores in the United States and Europe. Disney will be getting a high-tech makeover from the floor up incorporating recreational activities. The goal is to make [...]
A Finely-Threaded Machine
A retail crew at Puma recently built a Ferrari to create quite a unique display. A usually highly innovative and technical process that could take days only took this crew a few hours. They built it out of t-shirts, jeans and other Puma stock they had at hand. Although it only took an afternoon, it [...]
Vending convenience
Following the last post about vending machines, I stumbled upon several other vending examples that have found very specific niches. From prescriptions to shoes to bicycle parts and now swimming suits. InstyMeds has created a vending machine that will provide prescription drugs and is designed to be placed in emergency rooms, doctor’s offices and clinics. [...]
Taking traditional retail to a whole new level
This post is a bit different to my usual Point of Purchase observations, but this story from creative ideas blog, Springwise, really interested me and I felt it deserved a mention here. Traditional luxury department store Fortnum and Mason have recently decided to take local produce to a whole new level by sourcing honey from [...]
